A book for the human future

F*CK AI

AI won't make you obsolete. You will.

A survival guide for staying human, capable, relevant and in control in the age of AI.

Meet James Bolder

James Bolder is the author of F*CK AI — a provocative guide about what it takes to remain human and valuable in the age of artificial intelligence. His message is simple: AI is not the enemy. Becoming unnecessary is.

THIS IS NOT A BOOK AGAINST AI.

IT'S A SURVIVAL GUIDE FOR HUMANS.

AI is becoming more powerful every day. The danger is not simply that machines may replace us. The greater danger is that we voluntarily surrender the thinking, creativity, judgment, decision-making and skills that make us human. F*CK AI is a practical survival guide for staying human, capable, relevant and in control in the age of AI.

THE HUMAN ADVANTAGE

THINK SHARPER

Protect your judgment.

CREATE DEEPER

Make work that matters.

STAY RELEVANT

Build skills AI cannot easily replace.

STAY IN CONTROL

Use AI without surrendering yourself to it.

PROMETHEUS

↓

THE SECOND FIRE

↓

OBSOLESCENCE

↓

REBELLION

↓

REFORGED

↓

REVOLUTION

AI IS NOT A TOOL.
IT'S A NEW KIND OF FIRE.

Humanity learned to master the first fire.
Now we must learn to master the second.

THINK FOR YOURSELF.

CREATE SOMETHING THAT MATTERS.

MAKE YOUR OWN DECISIONS.

BUILD SKILLS THAT LAST.

REFUSE TO BECOME OBSOLETE.

STAY HUMAN.

F*CK AI

The Human Rebellion Against Becoming Obsolete

by James Bolder

A practical survival guide for thinking, creating and staying relevant in the age of artificial intelligence.

STAY HUMAN.

STAY CAPABLE.

STAY RELEVANT.

STAY IN CONTROL.

BE FIRST TO KNOW

JAMES BOLDER

James Bolder writes about the human side of the AI revolution — what happens when technology becomes more capable, and humans risk becoming less so.

F*CK AI is not a call to reject artificial intelligence.

It is a call to refuse intellectual surrender.

DROP 01

UNIFORM 02 — STAY HUMAN

UNIFORM 02 — STAY HUMAN

$39.99

UNIFORM 03 — HUMAN SIGNAL

UNIFORM 03 — HUMAN SIGNAL

$29.99

UNIFORM 01 — REFORGED

UNIFORM 01 — REFORGED

$39.99

THE REBELLION DOESN'T END ON THE PAGE.


NOT MERCH. A UNIFORM.